Neuer Wall, Hamburg Elegant and exclusive promenade

Konzept

As a result of our redesign, the Neuer Wall street has been transformed back into an exclusive boulevard: it is one of the ten leading luxury shopping streets in Europe and is at the same time a distinctive and attractive meeting place for all Hamburg residents and guests to the city.

With its newly-structured street and enlarged boulevard areas, the Neuer Wall is presented as an elegant urban space with a dash of Hanseatic reserve. At the same time, the light granite on the broad sidewalks and the paved intersections give it a Mediterranean flair.

The street is given a touch of green with large plant pots that have been allocated to the individual entrances to the stores.

The extensive measures have been made possible by the establishment of Hamburg’s first Business Improvement District (BID).

Customer

Otto Wulff Bauunternehmung GmbH & Co. KG, Hamburg

Project period

2004 - 2006

Size

8.500 m²

Country

Germany

Competition

1. prize, 2004 "ReDesign Neuer Wall"

Realization

WES & Partner

Pictures of the project

Similar projects

Publications

Daily newspaper
"Hamburger Morgenpost"

Selbst ist der Kaufmann: Alles neu (...)

Morgenpost Verlag, 02.06.2006
Author: Christopher Peter

Neuer Wall
Hamburg

Project presentation
on completion
Daily newspaper
"Die Welt"

Neuer Wall präsentiert sein neues Gesicht

Axel Springer Verlag, 02.06.2006
Author: Gisela Reiners

Neuer Wall
Hamburg

Project presentation
on completion
Daily newspaper
"Hamburger Abendblatt"

Tiffany & Co. ziehen an den Neuen Wall

Zeitungsgruppe Hamburg,
02.06.2006
Author:
Klaus-Christian
Schulze-Schlichtegroll

Neuer Wall
Hamburg

Project presentation
on completion
Trade journal
"Garten + Landschaft"

Stadt und Wirtschaft entwickeln

Callwey-Verlag, 3.2013
Author: Robert Pütz

Neuer Wall Hamburg

Reporting on BID