As a result of our redesign, the Neuer Wall street has been transformed back into an exclusive boulevard: it is one of the ten leading luxury shopping streets in Europe and is at the same time a distinctive and attractive meeting place for all Hamburg residents and guests to the city.
With its newly-structured street and enlarged boulevard areas, the Neuer Wall is presented as an elegant urban space with a dash of Hanseatic reserve. At the same time, the light granite on the broad sidewalks and the paved intersections give it a Mediterranean flair.
The street is given a touch of green with large plant pots that have been allocated to the individual entrances to the stores.
The extensive measures have been made possible by the establishment of Hamburg’s first Business Improvement District (BID).